This guest blog is bought to us by Asha Hudson from Made By Hudson.

In the fast-paced world of e-commerce, effective inventory management is a critical aspect that can make or break your online business. Being able to manage your stock means you can meet customer demand, reduce carrying costs, and make sure your supply chain runs smoothly. In this blog post, we explore the key principles and best practices for e-commerce inventory management to help your e-commerce business succeed.

Understand your inventory

Before diving into inventory management, it’s essential to gain a clear understanding of your inventory. Categorise your products based on demand, profitability, and turnover rate. Analyse historical sales data to identify seasonal trends and popular products. This analysis will enable you to make informed decisions on stocking levels and plan for peak demand periods.


Dropshipping allows business owners to start selling products without the need for a physical inventory. When a customer places an order, you, the business owner, fulfil it directly from the manufacturer or supplier, who then ships the product directly to the customer. It is important to remember that you have limited control over the customer experience. If a customer receives a broken or incorrect product, they will look to you for answers, even though you didn’t handle the inventory.

First in, first out (FIFO)

FIFO means that the first products to arrive in your inventory are the first ones to be sent out – making it favourable to retailers selling goods with expiration dates or perishable items. It ensures that older inventory is sold first, reducing the risk of products expiring or becoming obsolete. It is important to note that if prices fluctuate often, it can lead to inflated profits due to differences between the cost of goods received and the cost of goods sold.

Adopt an inventory management system

To streamline your inventory processes and reduce human error, consider investing in a robust inventory management system. These systems offer real-time tracking of inventory levels, automated order processing, and analytics to support data-driven decisions. Choose a system that integrates seamlessly with your e-commerce platform and provides insights into sales, inventory turnover, and overall performance.

Implement the ABC analysis

The ABC analysis is a valuable inventory management technique that classifies products into three categories based on their contribution to revenue. Class A products represent high-value, low-frequency items. Class B products fall in the moderate category, while Class C products are low-value, high-frequency items. By understanding these classifications, you can prioritise inventory replenishment and allocate resources.

Set reorder points and safety stock

Determine the minimum stock level (reorder point) at which you need to replenish a product to avoid stock outs. Additionally, maintain a safety limit to account for unexpected fluctuations in demand or supplier delays. Calculating reorder points and safety stock levels helps maintain the balance between inventory availability and carrying costs.

Embrace demand forecasting

Accurate demand forecasting is indispensable for inventory management. Analyse historical data, market trends, and customer behaviour to predict future demand. By adopting demand forecasting techniques, you can ensure that you have the right products in stock when customers are ready to make a purchase, preventing stockouts and ensuring inventory turnover.

Employ just-in-time (JIT) inventory

JIT inventory management is a strategy that focuses on receiving goods only as they are needed, reducing excess inventory and storage costs. This method can be effective in minimising carrying costs and improving cash flow, but it requires strong supplier relationships and efficient logistics to avoid running out of stock.

Monitor inventory performance metrics

Constantly track key inventory performance metrics to gauge the effectiveness of your inventory management strategy. Key metrics include inventory turnover rate, days of inventory on hand, stock out rate, and carrying cost percentage. These metrics provide valuable insights and help you identify areas for improvement.

Efficient e-commerce inventory management is vital for sustaining a successful online business. By understanding your inventory, adopting the right tools and techniques, and continuously monitoring performance, you can optimise inventory levels, reduce costs, and enhance customer satisfaction. Implementing these best practices will not only streamline your operations but also lay the foundation for long-term growth and profitability in the competitive world of e-commerce.

We believe that managing stock is a key component of managing cashflow for an e-commerce business. We always advocate and recommend a well set-up system to help you manage your stock. A fully integrated stock management system to complement your beautifully designed and functional website (like the ones Asha creates) is a match made in heaven!

GAP Advisors

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